Helsinki Tourism Innovation Challenge autumn edition 2026 encouraged us to create new services for Seurasaari Island during the low season. One of the criteria was to include regenerative tourism efforts, so we did our best. Our new service, "Find your inner Finn - Embrace the grey season like a local," focuses on teaching international visitors, expats, and immigrants how to enjoy the season that many call depressing: the grey and often rainy days of October and November. Th

About designing a tailor made guided tour and making a rookie mistake. How many more things could still go wrong?